Ever since the fall of DeviantArt and furry art galleries burning up, I’ve had a theory that someone should start a new art site. When I realized that would be impractical given the risks and drama associated, I put this idea to the back of my mind. Then when I discovered the fediverse I realized, it could work but as something in the fediverse. After all, it’s something the internet sorely lacks and that I could make a good use case for using the fedi for. Unfortunately I’m just an idea guy as of now, so I’m posting this in the hopes that either I’ll remember this or someone else will.
One Loss Condition (or how the fedi can still win)
Before I talk about art sites, I’d like to talk about the one loss condition for any big social media platform. What do I mean by one loss condition? Well, a blackpilling post from a host of an infamous website circa 2019 essentially said that in the social media sphere, there was “no loss condition” against the big tech companies. The post for context was written in better economic times, when it seemed like big tech companies had an infinite spigot of money from investors to prop up a website that made no money, after all why do you think Jeff Bezos bought a newspaper? The post highlights that YouTube never made money, and then points to what was at the time YouTube’s latest announcement that they will in fact manipulate what you see.
To summarize: if you watch something Alphabet does not want you to watch, it will start suggesting videos it does want you to watch. They go for the benign and easy example of Flat Earth Theory. If you watch a video about how the Earth is flat, it will propose you watch an ‘authoritative’ video on how that isn’t true. YouTube will start doing this with everything it wants, in accordance to its political objectives, and it will not tell you suggestions are politically motivated when doing so.
This continues to this day, with YouTubers complaining about how they can’t get views and asking why this is the case (it’s the algorithm):
While BreadTubers and approved political content creators will always be recommended by the algorithm, such as Not Just Bikes (an urban “soyboy” out of touch with America’s demographics as one blogger described him):
That’s in between channels such as MrBeast, who always seem to show up on a frontpage on a private tab, without fail in between slop “playlist” videos and compilations that are stuck in 2008.
Essentially, YouTube is pretty much a great example of how a big tech site can kill a community while also illustrating everything wrong with big tech in one site. The only saving grace with YouTube is that “at least it’s not Twitch”, but YouTube rules have been slowly following Twitch when it comes to censorship and how strict they are. If you’re wondering why videos depicting crazy events on YouTube have to have 4000 disclaimers declaring it’s bad as if you’re watching a North Korea propaganda video, this is why. If you get a strike on YouTube, to even start the 6-month timer you now have to go through a “copyright school” reeducation session online. It’s literally that bad these days.
Anyhow; back to the post since I’m sure you get my point that YouTube sucks. The post starts by talking about how it’s only targeting Americans with this propaganda measure (not to worry as in 2022, YT would roll this out on countries taking in refugees, with a Google corporate propaganda post using the term “prebunking“). This is also mentioned here with how Google could in theory, push LGBT related channels in a Slavic country (where the older generation is not a fan of it but the younger generation is apathetic, see Japan too) if it thinks the user is underage (and kids have come out as trans from YouTube channels from influencers saying “this fixed me”). He also mentions the panopticon of Facebook, the illusion of choice it offers with Instagram/Whatsapp being owned by them, and Twitter’s shady algorithm (that would be confirmed later with the Twitter Files, along with FBI involvement).
But most importantly, it mentions that alternative sites were “containment sites”, with no reason to join if you weren’t banned from Twitter and even if you’re not banned; you’ll find it hard to reach a new audience outside the echo chamber. It mentions how a Twitter news reposter/journalist was banned from the platform for “ban evasion” because he pissed someone off and had been banned before, and how essentially if you’re locked out of Twitter you’re locked out of one of the most important websites (this is why Elon Musk called it a “digital town square” and he was 100% right).
Yet the point he made with all these issues he mentioned is very simple. In 2019, these corporations were truly the epitome of “too big to fail” or they seemed that way. They seemingly had infinite money to burn, and nothing short of rules requiring social media neutrality or payment processor neutrality (which in his eyes, is one of the biggest roadblocks to alternative sites) would peacefully neuter them. While the post throws out the idea of attacks on the headquarters of big tech companies, it also mentions that it’s unlikely to do anything given the CEOs are already living on private islands and the developers are expendable.
I disagree with this final assumption, especially with the state of the internet in 2023. I think that there is such a loss condition for Twitter and especially smaller sites. Twitter being a “digital public square” and huge online has given it immunity from many things that would kill smaller sites. So far Twitter has managed to withstand among other things:
- A very divisive owner
- Ban waves and “soft censorship” like throttling
- Even the POTUS being banned pre-Musk
- Bluechecks doxing people while being followed by Jack Dorsey (complete with a guest appearance from an infamous consent accident haver)
- Layout changes
- Killing features people liked
- A site rename
- Forcing you to login to view most posts
- Tumblr’s userbase migrating over and bringing over its harassing behavior
- Journalists and Bluechecks no longer getting special treatment
- The ADL being mad
The thing with Twitter is, it seems too big to fail. Many of these things have killed similar sites, but Twitter’s status as a digital town square means that people will come back over and over again, even after being constantly harassed by mentally ill users because a different Twitter account used them as an attack dog. For a site the size of Twitter to go down, what it needs to do is go down for maybe a month or months at a time, with uncertainty about it’s future. The second thing is that users need a similar, well-polished website to go to that actually works. As seen with No Man’s Sky, the currently still dodgy Halo Master Chief Collection, Windows Vista, the Xbox One announcement, and many more products and services, a poor first impression can taint something forever (especially if it’s not fixed quickly). If there isn’t a new website that exists right then and is ready to handle the load, one of three things will happen:
- Users will migrate to a dissimilar website right away (post-Porn ban Tumblr)
-
Users might try to migrate to a new site, only to find out that there’s drama, infighting, admins who aren’t up for the task, and then move to some dissimilar site anyway.
- This can be seen with the collapse of 8chan and Fred’s war on imageboard culture, leading to the webring trashfire, 8chan becoming 8kun, and then Mark schisming off into his own little website called 8chan.moe (really only used for /v/, which he was the admin of).
- Not all bunkers were failures. In at least one case with the 4chan /qa/ board being locked after the infamous /lgbt/ raid, the “sharty” would replace it and be completely unchained from 4chan’s rules.
- There will be a void where there is just someone waiting to fill the void (Vine).
The last one is the one I want to talk about here, because this is where it gets interesting. See, Twitter bought this really cool video sharing app called Vine or something where you could share 7 second videos and it was massive. There were so many dancing videos, dumb jokes/memes, and similar in the app, and you could find these by infinitely scrolling. Gee, this sounds familiar, doesn’t it? Well I’ll get to that in a moment, but instead of showing you what was on the app I’ll show you how the app was used.
So the story for Vine was identical to that of every interesting tech company of the late 2000s-mid 2010s. They had a good thing going for them with this app, they cashed out to be bought by a bigger tech company, and what do you know it got shut down. Vine lasted from 2013 to around 2016-7, but it’s brief impact was clearly felt. Why do I say this? Well in 2016 I’m sure someone in China saw that this Vine app was big, and as normal in the Chinese tech market some tech CEO was there with their state approved clone of it: Douyin. In 2018 their worldwide app (known as TikTok) was launched, and in 2020 the app would just explode.
Sure, TikTok allows videos longer than 7 seconds, but what made TikTok big wasn’t that. It was that it picked up on a void Vine left behind, namely the “infinite scrolling” part and capitalized on this aspect of the app. It’s not uncommon to be in a room of wagies just mindlessly scrolling short TikTok videos of under a minute, and then scrolling to the next one. This is because TikTok capitalized on the void Vine left, and then maximized user engagement and hooking users in.
It’s going to be hard to replace Twitter, because quite frankly Twitter users want something 1:1 just like Twitter complete with the algorithm, and there is nothing that is forcing people to leave. However, there is one category of sites that has a giant hole in it and this is where something could happen.
The slow burn of art sites
Once upon a time there was a website named DeviantArt. While the website was constantly mocked for low-quality fetish artwork and random anime fanartists getting big on the site, the website was a true gem. It had obscure art niches, some genuinely good artists on the site, Windows skins and similar, and more. There were groups, groups to put your art in, related tabs, and whatnot. Browsing DeviantArt eons ago makes me wish I saved more art (given how much managed to dodge archive.org and how mentally ill artists love to delete their galleries), and while much of the internet mocked the “best” of the site it had a really good thing going for it. Essentially, the layout of DeviantArt just werked. Case in point; try browsing a profile or image from 2015. You’d see related, groups it was featured in, a nice readable layout, and both from the artist and website suggestions, along with groups the image is featured in and collections. Really cool, wasn’t it? This layout was similar in 2013 as well.
Unfortunately, something bad happened to DeviantArt in 2019, alongside the usual “Twitter getting big and diverting attention”. That on its own along with the Tumblr porn ban shoving more onto it was bad enough, and a post in 2019 lamented the fall of art galleries like DeviantArt. It lamented the loss of the DeviantArt community which was focused on real interaction instead of maximizing the dopamine receptors. But what really killed DeviantArt after that post was when Wix bought them just two months prior. The website would undergo multiple changes including a new puritan moderation system, but most infamously it forced a very much hated user interface down the throat of people known as “Eclipse”. This new user interface was soulless and corporate, mimicking that of another art site designed for wagies to show off their technical but “empty” artwork known as ArtStation. To say it led to a user exodus under the threat of Twitter is an understatement, as many artists abandoned their accounts. Some would even blank them after the AI training and image generator controversy.
Hence; it’s not uncommon to find an artist who replaced his or her gallery with a meltdown post, which is sometimes combined with crawling into a deeper hugbox:
Or let’s take a look at the artist I previously used as an example earlier, let’s see what his DeviantArt page looks like now despite him still uploading:
Meanwhile other art sites aren’t much better. Newgrounds still has the reputation of being the “flash site you went to as a kid to play edgy games” and not a serious art gallery, and it had censorship scandals too at some point as well (I have also heard somewhere that the admins decide what drawings are and aren’t of age). Pixiv is Japanese for the most part and allows most art, but I’ve heard they might be censoring to pander to the whims of payment processors (I haven’t heard anything concrete other than booth.pm/fanbox cracking down on porn because of payment processors). FurAffinity is mostly furry only and the admins have been ban happy as of late for many things, also the website’s code is terrible. Inkbunny is much better than FurAffinity in the same niche, but has the containment site reputation due to allowing cub (basically furry lolisho). There are some other furry art galleries like Weasyl, SoFurry, and Furry Network that someone out there might use but these sites are irrelevant mostly since they offer nothing FurAffinity does not also have content wise. Then there’s ArtStation which is the LinkedIn or Vimeo of art sites, it’s where you post when you have talent and repress the creativity in favor of making yet another piece of high budget corporate slop, when the concept art is actually cool but the final product is meh. But all of these sites have one thing in common: they’re always a side gallery for artists when their main one is Twitter. In fact; notably missing from this artist’s profile that I used are any sort of art sites that anyone knows about. I literally never heard of Itaku until today:
The problem with social media sites for art:
The problem is, social media sites just suck for art. There are numerous issues with the websites including but not limited to:
- Discoverability just sucks, you’re stuck with hashtags only. There’s no recommended, groups, or anything.
- Image quality is compressed and the resolution is downsampled
- The community is one of the most drama prone online
The most notable issue with Twitter right now is the community, and how it is prone to drama, infighting, and political drama. An old post I’d like to share that I saw from 2014 highlighted the problem with Tumblr/Twitter’s community for artists in particular too. Essentially, Tumblr only allowed you to reblog something while adding something (think quote posts on meth) with inline reply fights being extremely common.
What happens is – someone makes a statement which is controversial by Tumblr standards, like “Protect Doctor Who fans from kitten pic sharers at all costs.” A kitten pic sharer sees the statement, sees red, and reblogs it to her followers with a series of invectives against Doctor Who fans. Since kitten pic sharers cluster together in the social network, soon every kitten pic sharer has seen the insult against kitten pic sharer – as they all feel the need to add their defensive commentary to it, soon all of them are seeing it from ten different directions. The angry invectives get back to the Doctor Who fans, and now they feel deeply offended, so they reblog it among themselves with even more condemnations of the kitten pic sharers, who now not only did whatever inspired the enmity in the first place, but have inspired extra hostility because their hateful invectives are right there on the post for everyone to see. So about half the stuff on your dashboard is something you actually want to see, and the other half is towers of alternate insults that look like this:
Essentially the #1 problem with Tumblr’s community is that it was full of miserable people, empowered by the features on Tumblr’s website. Even without Tumblr, these people thrive on Twitter and no matter how hard you try to avoid them, they are always and I mean always on the timeline. It doesn’t matter what you do. While many furries remember when every furry porn artist was saying something about George Floyd to avoid being canceled, the same thing went on over at Tumblr all the damn time:
If you’re not on Tumblr, you might have missed the “everyone who does not reblog the issue du jour is trash” wars. For a few weeks around the height of the Ferguson discussion, people constantly called out one another for not reblogging enough Ferguson-related material, or (Heavens forbid) saying they were sick of the amount of Ferguson material they were seeing. It got so bad that various art blogs that just posted pretty paintings, or kitten picture blogs that just reblogged pictures of kittens were feeling the heat (you thought I was joking about the hate for kitten picture bloggers. I never joke.)
When art communities moved to Twitter, a website with less discoverability and community interaction, this problem became so much worse. Yet these social media platforms are addicting, both with Twitter giving you more exposure but also how easy it is to get involved with outrage porn. Speaking of that; it’s not uncommon for Twitter artists to get mobbed by Roblox kids and similar when they see something they don’t like, meaning that even this whole idea is controversial in this day and age. To add to that the internet is irreversibly fragmented in a way never seen before. In the words of an rdrama post I’ll paraphrase, one political side thinks the worst thing you can do as a person is to murder someone or sexually abuse kids, while the other side sees the worst thing you can do is being heckin racist.
Where do we go from here?
Here’s the problem: trying to make a new art site traditionally is going to be a nightmare. If you ban something, you risk giving people no reason to sign up or you’ll deal with more people asking you to ban more and more. If you don’t ban something, your site is a containment site like Inkbunny is. Keep in mind, as the loli question shows you will get militant replies on both sides. There’s going to be payment processor issues (see FurAffinity and AlertPay, PayPal in general, Patreon’s current issues), possibly web hosting issues from crazy people going after your site for posting art they don’t like (see: the early days of e621), and most important groups that cannot tolerate each other signing up. It will not work, and if you want proof, just ask the furry fandom:
Thanks to social media, groups being diluted by “normies”, and most importantly every schmuck finding out he can get social capital on twitter.com by pretending to be morally outraged by something, there are a lot of incompatible groups online. Being someone like me overlapping with several incompatible subcultures is a recipe for disaster as with most people, interests and hobbies are like your cable TV and come as a package deal. Just like how you can’t save money by dropping ESPN or sportsball channels, you can’t be a shitposter and furry without causing massive amounts of chaos. If you are a furry, you are also expected to have leftist politics (which these days means gay sex, supporting people who secretly hate that, and giving kids Lupron/HRT) and you can find posts from both sides saying the same thing. Even better, a documentary made by a person of gender even serves to solely reinforce this mindset, that said community is a package deal of politics alongside being a monoculture. This only serves to worsen this problem.
Yet at the same time, the art gallery landscape falls into the loss condition for what makes a big social media site fail: art sites are essentially dead at this point and they are leaving a big website shaped void online. A few years ago while out vaping I came up and then gave up on the idea of making a new art site for this reason. But a few years later, with the mental clarity afforded by my discovery of the fedi, I have come up with a solution possibly for this.
Enter the federated art gallery
So here is why I think the future of art sites is going to be federated somehow. First of all; in this climate it is impossible to recreate old websites without being forced to cave to avoid losing payment processors of some sort or hosting (and especially scaring users, given online artists are easily offended). The culture that worked in 2012 will not work again in 2023 given how fractured and divided the internet is. The hosting model has to adapt.
This is where the federated model pays off. It avoids the containment site problem by being federated. As a bonus, it allows anyone on Pleroma/Mastodon/Misskey to repost your art, meaning you already are given an audience. Finally, it takes care of the “what content can you host” issue by leaving it up to each admin with the possibility of being self-hosted. This isn’t even speculation either, two fediverse instances have become well used among artists: baraag.net (which has minimal censorship) and misskey.io (which has “Japanese rules” as in the censor bars). While they still suffer from the Twitter timeline model, both websites are now some of the largest on the fediverse. Furthermore, Misskey.io has helped make Misskey even larger than Pleroma when it comes to fediverse instance software. Both websites have boomed hosting in particular, content that on other sites would get nuked with “blocking tags alone is not enough”.
The fediverse didn’t take off because of fediblocking, it took off in spite of it. It took off because when you are banned from all of the big social media sites at the same time, or are targeted by a smear campaign accusing you of making someone kill himself, you can still post and the best part is, you can post away from the people who want to scream in every chat you post in. The fediverse is where the last remnants of imageboard culture went after Fred thought he had snuffed it out with his buddies in the media and furry erp harem. I feel it is where the next generation of art site will happen, at least with the artists who can see where the wind is blowing and aren’t chasing dollar signs like a cat chasing a laser pointer.
Maybe it won’t be solely stock activitypub, given that a lot of features DeviantArt has might not exactly work over it. After all ActivityPub is designed to be for Twitter clones for the most part it seems (see: how lemmy threads look on Masto/Pleroma). But given that artists have staying power even more than ecelebs do (leading to more users joining as a result), this would actually be a boost for any sort of federated network.
Maybe one day I’ll decide to write this, but right now it’s above my pay grade. My goal right now is to even learn basic programming and maybe art, so I’m honestly going to be focusing on that. I’m just throwing this idea out there for if I get around to it, or when someone else gets the same idea as I do and implements this.